Keynote

Here's a speaker that will tickle your funny bone and touch your heart.

BioGuard is pleased to present Mr. David Feherty as the 2012 BioGuard Enrichment Conference Keynote Speaker. A well-known golfer, commentator and advocate for wounded soldiers, David brings both humor and humanity to the stage as he talks about his outlook on life and his work with his charity, Troops First Foundation. Joining him on stage will be a very special guest you won't want to miss - but more on that later.

David Feherty was born in the seaside town of Bangor in Northern Ireland. He grew up with aspirations to become an opera singer, until he discovered he had the knack for hitting a golf ball. He jokes about his career change, "I was always interested in music from a very early age. But when I turned pro at age 17, I haven't sung a note since. Now, I only sing to punish my children."

David enjoyed a successful professional career, with 10 victories worldwide and over $3 million in prize money. In 1997, David retired from professional golf when offered a position as a golf commentator for CBS Sports. "I always enjoyed talking more than playing, and now CBS is paying me for what I like to do most."Thanks to his sharp wit and colorful personality, David has become golf's favorite announcer.

As one of the most unique personalities in sports, The Golf Channel also brought David to primetime to host his own interview show (Tuesdays at 9PM ET). Feherty interviews A-list personalities from sports to entertainment to politics with brilliant irreverence as well as sharing his own stories and anecdotes from the world of golf and his own life. Catch an episode and you'll get a good taste of what to expect at the Conference.

But David's success extends beyond broadcasting. He's authored six books, several making the New York Times Best Sellers List. For David, his most fulfilling activities are on behalf of badly injured U.S. troops. David stages events for wounded Special Forces, Green Berets and other US heroes involving golf, hunting, bicycling and skiing. "Losing a limb, or the ability to use a limb, is one thing," Feherty says. "But the dignity they lose with it is perhaps even more important. And to be able to give them some of that dignity back is my mission with these days. It's not a charity. It's just us trying to pay back a very small part of the check that we owe them."

The special guest during David's keynote is Bobby Henline. A veteran of Desert Storm by age 19, Bobby was inspired to re-enlist in the Army after the attacks on September 11th, 2001. He was deployed to Iraq three times with the 82nd Airborne Division and the 3rd Armored Calvary regiment. On April 7th, 2007, tragedy struck when Bobby's Humvee was hit by a roadside bomb just north of Bagdad. Of five men in the vehicle, Bobby was the only survivor. Over 38% of his body was burned and his head was burned to the skull; he spent six months in the hospital fighting for his life, and within two years Bobby's left hand had to be amputated. To date he has had over 40 surgeries.

In August, 2009 Bobby pinky swore with his occupational therapist that he would try stand-up comedy in Los Angeles while he was in town for a doctor's visit. Shortly thereafter, during an open mic night at the Comedy Store, the "Well-Done Comedian" was born. Bobby believes that God kept him alive for a reason. He believes his mission is to help create awareness for burn survivors, to inspire people to live life to the fullest, and to heal others through his story and laughter. Be sure to check out Bobby's Stand Up act in the BioGuard Lounge.

Together these two dynamic speakers will have you laughing in aisles leaving the session motivated to "Be All That You Can Be."


Our Focus

Join us at the 2012 BioGuard Enrichment Conference on our Path to Business Success! The focus for our business education semianars will be on growing your business and reaching and exceeding your revenue targets. The overall presentation experience will zero in on these four content modules:

1. Direction. Mark LeBlanc will open with helping people set a direction for their company, define their terms for success, and start crafting a path and a plan that will get them the kind of results and revenue their looking for. This includes taking a good look at various numbers, providing a fresh perspective and tangible ways to stay motivated and focused on a daily basis. In addition, he will show them how to identify a set of benchmarks that will help them stay on track, or get back on track, if deterred by tangents. This module is hugely positive, empowering, and helps people create a foundation for success.
2. Attraction. Many people rely on company-provided tools and materials to make a case, and close a sale, usually by accident. Mark will look at the four phases of the marketing and selling process and how creating a verbal identity can help them better navigate the process, get more conversations with decision-makers, influence choice and close more sales-by design. Mark will set up the four phases, close with a tool that serves as phase 1, leading us into day 2 of the seminar.
3. Distinguish. Terri Langhans will build on Mark's set up of the four phases, starting with how to clearly set their business apart from the "we all look alike" competition, right from the get-go, serving the attraction phase. She will provide a step-by-step tool to help them find their points of difference, create a competitive edge no one can copy and bring their brand to life at every touch point, up and down the ranks to not only generate more sales, but also to build and keep brand-loyal relationships with customers.
4. Message and Mix. Terri will then drill down on how to craft a marketing message foundation that serves all four phases of the marketing and selling process, providing step-by-step tools for connecting to what customers care about, translating features into benefits and using just the right mix of facts and emotion to influence choice in their favor. She'll also provide a 6-step model for "how to market anything to anyone" that can be used and re-used to decide the right mix of marketing activities, as well ensure that they have both new contact strategies and existing contact/customer strategies in place.

Between both programs, Mark and Terri will provide you with what you need to know and what you need to do, in order to increase sales and exceed quotas. We will identify, provide tools and help you develop certain skills that are critical to your success, especially from the perspective of thinking and acting like a business owner, no matter what roles and responsibilities you have. You will walk away energized and equipped with a fresh perspective, simple strategies and tangible tools you can use right away to have more focus, impact, sales and profit.

Mark and Terri will also be available for smaller group sessions for feedback, group therapy, Q & A.

Program Descriptions

Growing Your Business!

Imagine having a path and plan for growing your business that not only gets your phone to ring and develops repeat business, but motivates you, gives you a laser-like focus on a daily basis. A path and a plan that keeps you from going off on tangents-you know, the ones disguised as opportunities. What if you could once and for all articulate your value, attract more customers, build relationships that last?
Stop laughing. You can! Mark LeBlanc, author, international speaker and president of Small Business Success will help you jumpstart your plan and show you how to create a turning point towards a bigger, bolder, deeper and more meaningful level of success-as you define it.

Mark is known for his real-world, street smart strategies and proven tools that make a difference right away. No lofty theory or rhetoric. Mark will zero in on these critical business development areas, including "How To":

• Set a clear direction for your business, defining your terms for success and the kind of results and revenues you're looking for, whether you have one or multiple streams of revenue.
• Stay motivated and focused on getting those results a daily basis, including ways to stay on track across or get back on track, if deterred by tangents.
• Recognize, navigate and better respond to the four phases of the marketing and selling process, regardless of whether you're selling products, services or both.
• Articulate your value and describe what you do in ways that influence choice in your favor and lowers fee/price resistance at the same time.

You will come away with a fresh perspective and the tools you need to have more focus, customers, referrals and sales.


Blah, Blah Blah: How to Make Your Marketing Stand Out,
Get Better Results and Sell More Products and Services.

No one cares about your boring pool or spa business. Ouch. That's how it feels sometimes, doesn't it? To the people who hire us or buy from us, "we all look alike." One service is the same as the other, the Big Box Store is just fine thank you, and chemicals are chemicals are chemicals. When we try to tell them differently, no matter what we say, it boils down to the same three words in their minds: Blah, blah, blah.

Not any more. Terri Langhans, author and former national marketing and advertising agency CEO, packs this session with powerful insights, creative ideas, simple strategies and tangible tools you can use right away to make your marketing and sales conversations more effective, meaningful and memorable-no matter how big or small your budget. (Even if you don't have a budget!)

• Distinguish your business, products and services from the competition.
• Find your points of difference no matter how much you look like the other guy, and create a competitive edge no one can copy.
• Focus your marketing message in a meaningful and memorable way that generates response.
• Use a 6-step system to market anything to anyone that helps you decide the right mix of marketing activities for better response and building relationships.

You will be energized and equipped with what you need to know and what you need to do to have more impact, greater response, stronger relationships and higher revenue.