EDUCATION
GENERAL SESSION
Join us for two dynamic mornings of informative general sessions designed to launch 2026 with motivation and excitement!
We’ll begin with Ted Lawrence, who will provide an insightful look at the current state of BioGuard and, more importantly, guide us into the future as we embrace our 2026 BEC theme: NEXT IS NOW. Following Ted, the BioGuard team will unveil what’s new for the year ahead—including innovative products, fresh marketing programs, and exciting enhancements to our state-of-the-art ALEX® water testing platform.
Day Two begins with a spotlight on BioGuard Education. Alicia Stephens will introduce a brand-new online training platform and certification program, along with a complete rebrand of the BioGuard H2Know™ program. Afterward, Rick Harvey will take the stage to recognize and celebrate some of BioGuard’s most outstanding dealers with well-deserved awards and accolades.
We’ll close our educational sessions with a powerful keynote speaker who will spark innovative thinking, activate potential, and inspire every BEC attendee to take bold action. This energizing session will celebrate resilience, facilitate meaningful change, and leave you equipped with tools, insights, and motivation to thrive in 2026.
Don’t miss this opportunity to reconnect, recharge, and get ahead of what’s next with BioGuard!
LUNCH & LEARN
Want to spend more time with BioGuard after the General Session?
Stick around and take advantage of our exciting Lunch & Learn opportunities—engaging sessions designed to inform, inspire, and connect while grabbing a bite to eat before heading to the beach or pool!
A lunch buffet will be served and you'll be able to eat while listening to the dynamic speakers. We hope to see you at these optional sessions.
Option 1: Next is Now: A Networking Lunch to Empower Women in the Pool Industry
SPEAKER: Sabeena Hickman, President & CEO of The Pool & Hot Tub Alliance (PHTA)
MODERATOR: Alicia Stephens, BioGuard
Calling all women in the BioGuard network!
Join us for a dynamic and inspiring Lunch & Learn exclusively for the women of BioGuard. This special event is more than just a meal—it’s a chance to build lasting relationships within the BioGuard network, share experiences, and empower one another in an industry where women are making waves and redefining leadership.
This ladies-only luncheon is designed to foster connection, collaboration, and community among women in the pool industry. Whether you're a seasoned professional or just starting your journey, this is your moment to engage with like-minded peers and gain insights that will fuel your growth.
Join us as we celebrate the power of women transforming the pool industry. Let's come together to celebrate our achievements, share our stories, and strengthen the network of women leading the way in aquatics.
The Women of the BioGuard Network: "Stronger Together. Leading Today. Shaping Tomorrow."
Option 2: Partnering for Growth: Helping Dealers Succeed with BioGuard's Core Lineup
SPEAKER: Rick Harvey, BioGuard
In today’s competitive retail environment, success isn’t just about selling, it’s about customer satisfaction. By focusing on the core BioGuard product lineup that drives customer trust and dealer profitability, we’ll explore strategies to support and elevate customer retention and satisfaction by focusing on the core products that drive the success of BioGuard. We will define BioGuard’s “core lineup” and why it’s critical to your success and focus on the BioGuard “Complete” family and what sets these products apart from competitors. The overall focus of this lunch and learn will be how to position BioGuard core products with clear, compelling value for today’s pool and spa consumers.
Option 1: The BioGuard Edge: Connect. Promote. Grow.
SPEAKERS: Rick Harvey and Alicia Stephens, BioGuard
Unleash the power of marketing strategies that drive real results and fuel lasting growth.
In today’s competitive pool care market, standing out requires more than just great products—it demands smart, strategic marketing. The BioGuard Edge seminar is designed to empower retailers and sales professionals with the tools, insights, and resources needed to elevate their marketing game and grow their business. We will discuss how to connect with your target audience using BioGuard’s branding and messaging. In addition, we'll discuss strategies to increase sales and grow your customer base as wel as increase repeat business using BioGuard’s promotional programs and seasonal campaigns.
Option 2: The Future of ALEX: Taking Water Analysis to the NEXT Level
SPEAKER: Brian Trenck
Join our ALEX team as they outline what’s new and what’s NEXT with our ALEX water testing software. We will take a deep dive into how new products are integrated into ALEX for 2026, as well as the new features and benefits that will be integrated into ALEX for the 2026 Pool season. We will follow that up with a sneak peek into what’s NEXT for the future of ALEX. Resident ALEX expert Brian Trenck will be then allow time for questions and suggestions from the audience. This is your chance to get all your ALEX questions answered!